1976 Barnes & Noble Flashback

I’m dying to know the story behind the “of course, of course”. It’s not very catchy. It doesn’t roll off of the tongue. It doesn’t have anything to do with books. Was it an inside joke between the Riggio brothers? Only they could answer our questions.

Kudos to the special effects crew and their use of static electricity.

Barnes & Noble Of Course, Of Course historic commercials. Created for Len Riggio by Geer Dubois Advertising circa 1976. Creative Director Steve Olderman

Nicolina Torres
Nicolina Torres

Nikki worked for Barnes & Noble for 15 years, in seven stores. She is the author of This Red Fire, Young Nation, and Girls Who Wear Glasses. She prefers to live in the country and is a new aunt to a potential bookworm.

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